Moriya Leiderman - portfolio

mammy fit

Overview

Fitness, proper nutrition, and motivation are the winning combination for weight loss. This project aims to provide support and a structured framework for postpartum women who wish to lose weight and exercise independently, without relying on a gym or personal trainer.

problem

Difficulty returning to pre-birth shape and weight

Has it ever happened to you that a month and a half after giving birth, you looked in the mirror and felt frustrated? You tried on clothes and almost nothing fit you?

solution

A personalized female application designed for postpartum women, providing a comprehensive solution including personalized fitness training after childbirth, daily calorie counting, and tracking of vitamins and minerals.

problem

Struggling to return to pre-pregnancy fitness and weight

Has it ever happened to you that a month and a half after giving birth, you looked in the mirror and felt frustrated? You tried on clothes and almost nothing fit you?

solution

User research

User research statistics

To better understand the user's needs and frustrations, I used interviews and questionnaires. Initially, I sent Google surveys to 50 potential users between the ages of 26 and 42

User research statistics

To better understand the user's needs and frustrations, I used interviews and questionnaires. Initially, I sent Google surveys to 50 potential users between the ages of 26 and 42

70%

felt the need after giving birth to return to pre-pregnancy weight

83%

felt the need after giving birth for a supportive framework to lose weight

79%

felt the need for a personal supportive framework rather than a general framework

90%

They felt that they were not satisfied with their appearance two months after giving birth

solution

persona

Lucy 32 tel aviv

Lucy | 32 | tel aviv

Marital Status:

Married with three children

Line of Business:

Medical secretary at a clinic in Tel Aviv

monthly income:

10,000 shekels

Challenges:

After each birth, she found it very difficult to lose weight and get back in shape. However, after her third child, she felt that not only was it challenging to lose weight, but she also lacked the mental strength to go to the gym. She needed something to help her and give her motivation, but at a pace that was adapted to her needs.

persona

task flow

I decided to focus on the mother's journey by placing special emphasis on two essential streams: joining and entering personal data and choosing a fitness route. The flow charts below illustrate the options, actions and decisions the mother must make along the way.

Entering personal data and choosing a training course

task flow

wireframes

user interface

During the design phase, it was essential for me to start making design decisions that aligned with the app's goals and values.

wireframes

Onboarding

As a newcomer, you will receive a brief overview of what the app does. So come, join us and start doing what will be good for your body and mind.

Personal data and settings

As a newcomer, you will receive a brief overview of what the app does. You are welcome to enter your personal data and define the type of fitness training you prefer, including specifying the maximum level of difficulty suitable for you. So come, join us and start doing what will be good for your body and mind.

Home page

Enjoy shortcuts to a personalized training program, meal tracking, monitoring of vitamins and minerals, viewing today's calorie intake, and a smart notification system that provides personalized recommendations.